Learning experience designers (LXDs) from across global Amazon businesses gather every year with a mission to raise the learning experience standard across the company and improve business outcomes. In past years, the volunteer event staff would typically create promotional marketing content through basic tools such as Camtasia and Vyond. In 2022 however, Brandon volunteered to produce the event’s promo video by utilizing Adobe After Effects instead.
Event leads praised the outcome as the “best promo they have ever had.”